ProdlyticaJournal
Experimentation

Statistical Significance Isn’t Enough

A significant result can still be too small, too fragile, or too costly to matter.

Faisal Siddique··8 min read

A low p-value is not a shipping recommendation.

The four questions after significance

  1. How large is the likely effect?
  2. How uncertain is that estimate?
  3. What is the operational or customer cost?
  4. What happens if the result does not replicate?
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Faisal Siddique

Written by

Faisal Siddique

Embracing the Magic of Analytics & Life

I write about product analytics, experimentation, data, AI, and the ideas that shape how we think and grow. The goal is simple: make sense of complexity, share what I learn, and hopefully leave you with something worth thinking about.

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